Citi bike - Cyclistic - Jan’22 to Dec’22 - Analysis done using R Programming

In 2016, Cyclistic launched a successful bike-share oering. Since then, the program has grown to a eet of 5,824 bicycles that are geotracked and locked into a network of 692 stations across Chicago. The bikes can be unlocked from one station and returned toany other station in the system anytime.

Until now, Cyclistics marketing strategy relied on building general awareness and appealing to broad consumer segments. One approach that helped make these things possible was the exibility of its pricing plans: single-ride passes, full-day passes, and annual memberships. Customers who purchase single-ride or full-day passes are referred to as casual riders. Customers who purchase annual memberships are Cyclistic members.